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One is alive as long as he is remembered

With 10+ years of experience working in New York City to San Francisco and now Singapore, I've almost seen it all in the design world. I've worked with Twitter, Pinterest, Yahoo, and now Grab. I was an adjunct professor at CCA in San Francisco and have lectured in China for ACG.

Some notable projects such I've worked on are the Bay Lights, Gaspar Brasserie, San Francisco’s Park System SFPark, and GrabFood. My journey has taken me from designing within the Western world ideals to now learning and adapting to Southeast Asia’s culture and technology.

Live as if you were to die tomorrow. Learn as if you were to live forever

Photo at UX+

Making shoes

User Research

I've spoken at the following conferences such as Tech in Asia, UX+, UX Strat Asia, IXDC Beijing, Google Developer Conference Philippines, and more.

On the side I run a podcast called Traces which dissects how technology and design impacts culture in developing countries. I'm also a concert photographer for Impose Magazine and have covered multiple festivals and artists such as Lollapalooza, Outside Lands, Warped Tour, Treasure Island Festival, The Weeknd, Radiohead, LCD Soundsystem, Chance the Rapper, and more.

Find me on LinkedIn
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Here are a few of my favorite projects I've worked on. 

Ican only show so much work and details as I am working on some projects that are sensitive. Contact me to see more of my portfolio work if you're interested. I'm a UX and Visual designer but I also dabble in many other things. Please don't be intimidated by that.

Design creates culture. Culture shapes values. Values determine the future.

GrabFood, Consumer: 2017-2020

Gasper Brasserie, Brand:

Janelle Monae at
Life is Beautiful, 2019

Proud of being a multidisciplinary designer. Whether it's branding, ux, photography, animation, illustrations, or design strategy. It's important to me to utilize these talents to the fullest on whatever project I'm on. Reach out if you want to collaborate or work together on the future. I'm interested in spaces such as AR/VR, crypto currences, climate change, green initiatives, AI, robotics, internet of things experiences, and closing the digital divide. You can find my old work which is super visual focused here.

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My Path

Grab, Lead Designer

Trust, Identity, Safety & Security
Apr 2020 – Present

GrabFood, Consumer
Dec 2017 – Apr 2020

One of the many talented folks who helped redesign the GrabFood App on the consumer side with a great team. I lead the consumer design side for almost 2 years.

Design START-UP Advisor/Consultant

UX and Design Strategy Advisor
May 2020 – Present

Consulting start-ups and agencies on designing inclusively and creating a design strategy that thinks about the holistic touch points of digital and physical experiences. Contact me for rates if you want to collaborate.

Curious Core, AdVISORY Board

May 2020 – Present

Curious Core specializes in helping mid-career professionals break into the User Experience (UX) Design industry and business leaders to learn the fundamentals of Human-Centered Design (HCD) to solve business challenges. I sit on the Advisory Board helping assist the students and teachers for the courses offered by Curious Core.

Concert Writer + Photographer

Freelance Photographer + Wrtier
Sep 2010 – Present

Freelance photographer who also writes concert reviews for the following publications: CMJ, Paste, Impose Magazine, Do the Bay, and more.

Udara, Shoe Designer

Jan 2021 – Present

Working on creating a new shoe brand...

Traces, Podcast

Jan 2021 – Present

Working on bringing the stories of tech and how it impacts different cultures.

Also worked on Gaspar Brasserie, The Bay Lights, AND SFPARK.

See more of my resume on LinkedIn.
Always looking forward to the future

Traces Podcast on Spotify

Teaching design in China for ACG

IXDC Interview

Interviewing people from around the world on tech and it's impact on culture on Traces

Work and collaborated on The Bay Lights with Words Pictures Ideas

Want to get in touch and collaborate on something? Feel free to reach out to me on my social media platforms or my email. Will see where the conversation goes as it's always good to connect unless you're a spammer.

Link me
Tweet me
'Gram me

Allow me to reintroduce myself...

One is alive
as long as he is remembered
One is alive
as long as he is remembered
Let's Connect

Selected Works.

Lead Designer at Grab
Lead Designer at Grab
Lead Designer at Grab